PUBLICACIONES

The extect which a tourist trusts a holiday destionation has become an important factor when it comes to thinking about where to travel to. However, no previous studies measuring trust in a tourist destionation, which proves the fundamental roles played by honesty, benevolence, and competence by both local inhabitants and institutions in developing trust. On the other hand, the image perceived works as a background factor, influenced by the familiarity and reputation of the place. The results of this study provide information for the different stakeholders from the destionation on the factors influencing trust. 

Trust, image, destionation, familiarity, reputation.