PUBLICACIONES

Influence of Customer Value Orientation, Brand Value, and Business Ethics Level on Organizational Performance

ISI: Influence of Customer Value Orientation, Brand Value, and Business Ethics Level on Organizational Performance

LESLIER VALENZUELA F., FRANCISCO VILLEGAS P.

2016 - Revista Brasileira de Gestão de Negócios - Review of Business Management - Vol 18, No 59. Pp. 5 - 23 Jan/Marc 2016

Abstract

Purpose –Customer value orientation, brand value and business ethics are critical variables to develop long-term relationships with customers and achieve sustainable sales growth over time. This research shows how the degree of orientation to customer value by the sales forces, brand value and business ethical standards could significantly influence organizational performance.   Design/methodology/approach – The study contributes to an explanatory model through a structural equation model (SEM) and empirical evidence of research applied to 327 executives of medium and high positions in several companies in Chile that manage their business globally.   Findings – The results support the hypothesis that Customer value orientation, brand value and business ethics would influence on organizational performance.   Originality/value – This research shows how the degree of orientation to customer value by the sales forces, brand value and business ethical standards could significantly influence organizational performance in a country like Chile. 

Keywords

Customer Value Orientation, Brand Value, Business Ethics and Organizational Performance.

¿Quieres seguir leyendo? [Accede a la publicación completa]

Corrupción en Startups. Lecciones para el Ecosistema de Innovación Chileno

Cuando hablamos de empresas startups la mayoría de los casos pensamos en jóvenes idealistas, expertos en alguna tecnología, impulsados por desarrollar nuevos productos y servic...

La importancia de la aplicación de innovación en las empresas para detectar oportunidades

La investigación plantea que la selección de mejores proyectos; la integración de grupos de interés externos y el desarrollo de políticas de incentivo al riesgo, ...

Todos los Derechos © 2014 | Departamento de Administración - Facultad de Economía y Negocios - Universidad de Chile - Diagonal Paraguay 257, torre 26, oficina 1101, piso 11, Santiago, Chile.