PUBLICACIONES

Capítulo A Resource-Based Framework of the Innovation Strategy

Cap. Libro y Libros: Capítulo A Resource-Based Framework of the Innovation Strategy

SERGIO OLAVARRIETA S., ROBERTO FRIEDMANN.

1997 - Developments in Marketing Science, Coral Gables

Abstract

Following Pavitt (1991 ), Christensen (1995) and the large resource-based literature, we suggest that innovation and new product development are determined by the resources (assets and capabilities) that firms possess at a given point in time. We expand Christensen's work by complementing his taxonomy of innovative assets with marketing-related assets and capabilities. We also place particular emphasis on the market-based learning capability and absorptive capacity of the firm (Day 1994; Sinkula 1994; Cohen and Levinthal 1990). In doing so, our conceptual model of innovation strategy contributes to the innovation and marketing literature by: ( 1) integrating different theoretical approaches into a common framework (i.e., the resource-based theory of the firm, evolutionary approaches to economics and organizational theory, organizational learningtheory, and marketing strategy theory); (2) by providing a new view of the linkage between innovation and marketing, and (3) by suggesting recommendations for innovation strategy.

Keywords

¿Quieres seguir leyendo? [Accede a la publicación completa]

Corrupción en Startups. Lecciones para el Ecosistema de Innovación Chileno

Cuando hablamos de empresas startups la mayoría de los casos pensamos en jóvenes idealistas, expertos en alguna tecnología, impulsados por desarrollar nuevos productos y servic...

La importancia de la aplicación de innovación en las empresas para detectar oportunidades

La investigación plantea que la selección de mejores proyectos; la integración de grupos de interés externos y el desarrollo de políticas de incentivo al riesgo, ...

Todos los Derechos © 2014 | Departamento de Administración - Facultad de Economía y Negocios - Universidad de Chile - Diagonal Paraguay 257, torre 26, oficina 1101, piso 11, Santiago, Chile.