PUBLICACIONES

Determinants of perceived and actual knowledge of commission paid by contributors in the pension funds industry

ISI: Determinants of perceived and actual knowledge of commission paid by contributors in the pension funds industry

PABLO FARÍAS N.

2017 - Business Research Quarterly - Vol. 20, N° 1, Pp 18 -27

Abstract

This paper examines the determinants of perceived and actual knowledge of commission paid by contributors in the Chilean pension funds industry. Results show that price consciousness and brand credibility are positively associated with perceived and actual knowledge of commission paid by pension fund contributors. Results also show that financial literacy is only positively associated with actual knowledge of commission paid by contributors. Additionally, results show that price based advertising exposure is only positively associated with perceived knowledge of commission paid by contributors. This association is stronger for contributors with a high use of the price-quality cue. Based on the findings presented, implications for managers, regulators and researchers are drawn.

Keywords

Price knowledge; Pricing; Financial services; Commission paid; Chilean pension funds industry

¿Quieres seguir leyendo? [Accede a la publicación completa]

Mercado de franquicias creció 60% en Chile en cuatro años

El retorno para el franquiciado promedia los 25 meses. Con inversiones que van desde los US$1.200, el modelo se ha convertido en una alternativa real para aquellos que quieren empezar nuevos negoci...

MPBD 2017: Primer Reporte de Marketing y Publicidad Basado en Datos

Este primer reporte se trata de un documento inédito que permite poner en contexto cómo se encuentra actualmente el “data marketing” en Chile, abordando temas especí...

Todos los Derechos © 2014 | Departamento de Administración - Facultad de Economía y Negocios - Universidad de Chile - Diagonal Paraguay 257, torre 26, oficina 1101, piso 11, Santiago, Chile.