PUBLICACIONES

Fifty years of the European Journal of Marketing: A bibliometric analysis

ISI: Fifty years of the European Journal of Marketing: A bibliometric analysis

FRANCISCO MARTINEZ-LÓPEZ., LESLIER VALENZUELA F., JOSÉ MERIGÓ L., CAROLINA NICOLAS A.

2018 - European Journal of Marketing - Vol. 52. Nº 1/2 Pp 439-468

Abstract

The European Journal of Marketing was created in 1967. In 2017, the journal celebrates its 50th anniversary. Therefore, the objective of this study is to present a bibliometric overview of the leading trends of the journal during this period.   This work uses the Scopus database to analyse the most productive authors, institutions and countries, as well as the most cited papers and the citing articles. The investigation uses bibliometric indicators to represent the bibliographic data, including the total number of publications and citations between 1967-2017. Additionally, the article also develops a graphical visualization of the bibliographic material by using the visualization of similarities (VOS) viewer software to map journals, keywords and institutions with bibliographic coupling and co-citation analysis.   British authors and institutions are the most productive in the journal, although Australians’ are growing significantly the number of papers published. Continental European institutions are also increasing the number of publications, but they are still far from reaching the British contribution so far; in the mid-term, however, these zone’s authors and institutions, especially those from big European countries like France, Germany, Italy and Spain, should reach a closer performance to British ones; more as less long, historic, but more recent periods of analysis are considered.    This article is useful for any reader of this journal in order to understand questions such as papers’ EJM-related scientific productivity in terms of, for instance, contributors/authors, institutions, and countries, or the main sources used to back them. This is the first comprehensive article offering a general overview of the leading trends and researchers of the journal over its history.  

Keywords

Bibliometrics; Scopus; h-index; VOS viewer.

¿Quieres seguir leyendo? [Accede a la publicación completa]

Conversatorio Virtual en SERNAC - Oportunidades Pro Consumidor, en tiempos de Pandemia

El día 9 de Septiembre, 2020 la profesora Reinalina Chavarri, Directora del Observatorio de Sostenibilidad, fue invitada a exponer en la actividad organizada por SERNAC sobre Oportunidades P...

Corrupción en Startups. Lecciones para el Ecosistema de Innovación Chileno

Cuando hablamos de empresas startups la mayoría de los casos pensamos en jóvenes idealistas, expertos en alguna tecnología, impulsados por desarrollar nuevos productos y servic...

Todos los Derechos © 2014 | Departamento de Administración - Facultad de Economía y Negocios - Universidad de Chile - Diagonal Paraguay 257, torre 26, oficina 1101, piso 11, Santiago, Chile.