PUBLICACIONES

Varying the Number of FOP Warnings on Hedonic and Utilitarian Food Products: Evidence from Chile

ISI: Varying the Number of FOP Warnings on Hedonic and Utilitarian Food Products: Evidence from Chile

RODRIGO URIBE B., ENRIQUE MANZUR M., CAROLINA CORNEJO F.

2020 - Journal of Food Products Marketing - Vol. 26. Issue 2. Pp 123-143

Abstract

FOP food-labeling systems seek to inform on a product`s healthy/unhealthy state and signal a product`s healthiness level. Research in this area has focused primarily on exploring the healthy/unhealthy dimension, leaving the effect of FOP schemes on the perception of healthiness under-researched. The objective of this study is to evaluate how an increase or decrease in the number of warning signs in the packaging of food products affects the healthiness perception of the consumer and the subsequent purchase intention. This examination is developed by comparing utilitarian and utilitarian food products as a means to examine whether FOP labeling effects are moderated by prior buying motivations. Results show that a different number of warnings is correctly perceived and used by consumers. Results also reveal that utilitarian products are more affected by the presence of one warning and in the case of these products these differences disappear when the number of warnings increases.

Keywords

FOP labels, Chilean warning system, consumer responses, product type.

¿Quieres seguir leyendo? [Accede a la publicación completa]

¿Cómo los hombres podemos ser aliados en la prevención de la violencia de género?

El martes 26 de mayo, el Observatorio de Gestión de Personas de la Facultad de Economía y negocios de la Universidad de Chile, junto al centro de Desarrollo Gerencial (Unegocios), rea...

¿Se han agotado los Recursos Naturales de Chile?

El 18 de mayo de 2020 Chile se convirtió en el primer país latinoamericano con sobregiro ecológico, es decir, hemos agotado como país los recursos naturales que tenemos ...

Todos los Derechos © 2014 | Departamento de Administración - Facultad de Economía y Negocios - Universidad de Chile - Diagonal Paraguay 257, torre 26, oficina 1101, piso 11, Santiago, Chile.