SEMINARIOS

HOW DO INDUSTRY UNIVERSITY RELATIONSHIPS COEVOLVE WITH FIRM STRATEGY?

El profesor Eduardo Torres M., Director del Departamento de Administración y Negocios de la Facultad de Economía y Negocios de la Universidad de Chile, los invita a participar de nuestro ciclo mensual de Seminarios que se llevará a cabo el día Miércoles 14 de octubre 2015 de 12:00 a 13:00 hrs. en la sala T1005.

En esta oportunidad el tema a conversar se denomina: “How do Industry University Relationships Coevolve with Firm Strategy?”. Este seminario será dictado por el profesor Julio Pertuze, quien es Profesor Asistente, Ingeniería Industrial y de Sistemas, Pontificia Universidad Católica de Chile, Santiago, Chile.

Les comparto un resumen de las principales ideas del Seminario de Julio:

Julio Pertuze"his paper presents an analysis of industry-university relationships in a dynamic context, exploring the origin of the relationship and its changes over time as the firm’s strategies evolve. We analyze the strategic trajectories of nine European and North American forest products companies, distilling four generic strategies, and linking those strategies to each company’s university relationships as judged by publications records, by the academic trajectories of the company’s personnel, and by interviews with company managers. We found that firms were particularly likely to form new university relationships when (1) integrating new positions in the value chain, (2) diversifying their industrial base, or (3) internationalizing the manufacturing base. When firms narrowed their business and geographical scope, however, they reduced university links. The paper shows that changes in corporate strategy affect the formation and evolution of university relationships, an idea generalizable to other industries. The strategic change process of forest products firms, however, has features that may be applicable only to large, commodity-grade capital-intensive industries. In particular when confronted by change, forest products firms did not always evolve towards higher positions in the value chain, but also moved down this chain divesting internal technological capabilities. These “competency-destroying” cycles tended to coincide with periods of economic downturn. Because of the dissimilarities in the time scale for change, universities can act as “knowledge buffers” for of these cyclical industries, helping firms to regain lost capabilities and by allowing corporate technologies time to mature despite changes in firm strategy. Policy and managerial implications are discussed.

Keywords: Industry-university relationships, R&D alliances, strategic change, absorptive capacity, business cycles".

Les comparto algunas líneas sobre Julio:

Prof. Julio Pertuze joined the School of Engineering at Universidad Catolica de Chile on 2014, after graduating with a PhD in Engineering Systems from MIT’s Engineering Systems Division. During the last 7 years, Prof. Pertuze has conducted research on industry-university relationships, strategic management, innovation systems, and science and technology policy. He also has been a researcher at NASA-funded projects, conducting risk assessment and technology roadmaps for advance aircraft designs. Prof. Pertuze’s research has led him to analyze the management practices of several multinational companies and in particular how they collaborate with universities and research centers. He has published this work at MIT Sloan Management Review and Higher Education Policy. Currently, Prof. Pertuze is a researcher and founding member of the Millennium Nuclei on Entrepreneurial Strategy, the leading research center in entrepreneurship, strategy and behavioral decision-making in Chile

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