Fifty years of the European Journal of Marketing: A bibliometric analysis

ISI: Fifty years of the European Journal of Marketing: A bibliometric analysis


2018 - European Journal of Marketing - Vol. 52. Nº 1/2 Pp 439-468


The European Journal of Marketing was created in 1967. In 2017, the journal celebrates its 50th anniversary. Therefore, the objective of this study is to present a bibliometric overview of the leading trends of the journal during this period.   This work uses the Scopus database to analyse the most productive authors, institutions and countries, as well as the most cited papers and the citing articles. The investigation uses bibliometric indicators to represent the bibliographic data, including the total number of publications and citations between 1967-2017. Additionally, the article also develops a graphical visualization of the bibliographic material by using the visualization of similarities (VOS) viewer software to map journals, keywords and institutions with bibliographic coupling and co-citation analysis.   British authors and institutions are the most productive in the journal, although Australians’ are growing significantly the number of papers published. Continental European institutions are also increasing the number of publications, but they are still far from reaching the British contribution so far; in the mid-term, however, these zone’s authors and institutions, especially those from big European countries like France, Germany, Italy and Spain, should reach a closer performance to British ones; more as less long, historic, but more recent periods of analysis are considered.    This article is useful for any reader of this journal in order to understand questions such as papers’ EJM-related scientific productivity in terms of, for instance, contributors/authors, institutions, and countries, or the main sources used to back them. This is the first comprehensive article offering a general overview of the leading trends and researchers of the journal over its history.  


Bibliometrics; Scopus; h-index; VOS viewer.

¿Quieres seguir leyendo? [Accede a la publicación completa]

Profesionales de postgrado de Panamá reciben sus títulos de MBA, Magíster en Finanzas y Magíster en Marketing

51 profesionales pertenecientes a los programas de postgrado que la Facultad de Economía y Negocios imparte en Panamá, recibieron sus títulos, en una ceremonia virtual en la qu...

Graduados de MBA y Magíster recibieron sus títulos junto a sus familias y profesores en ceremonia virtual

Fue una instancia cargada de emoción para todos. La ceremonia de graduación de enero de 2021 de la Facultad de Economía y Negocios se desarrolló de manera online, con la...

Todos los Derechos © 2014 | Departamento de Administración - Facultad de Economía y Negocios - Universidad de Chile - Diagonal Paraguay 257, torre 26, oficina 1101, piso 11, Santiago, Chile.