Evaluating the behavioral effect of junk food advertising and brand placement on children

2013. Annals of Nutrition and Metabolism. Vol. 63. Suppl. 1, Pp. 1114

Alejandra Fuentes-García , Rodrigo Uribe B

Abstract:

In the context of increasing obesity, previous studies have analyzed the influence of advertising in children’s preferences demonstrating a modest but consistent effect on children’s wishes. These have rarely focused on either brand-placement, or the combined-effect (synergy) with advertising. Seeking to orient public nutrition policies, this research evaluates the separate and joined-effect of advertising and placement on children’s preferences, and whether it may change across age.

Palabras claves: Obesity, Children, Advertising, Placement

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