Noticias
Actividades
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Seminario académico Chatbot or Human? Rethinking Complaint Handling in Customer Service
Expone: Carolina Martínez-Troncoso, PUC Abstract: This research examines when and how consumers accept chatbots in complaint-handling contexts and how specific design attributes influence that acceptance. Across four studies, the paper analyzes preferences for chatbot versus human agents and evaluates chatbot characteristics such …
Fecha: 29/09/2026 - Hora: 14:00 h
Ubicación: Sala H-103, Facultad de Economía y Negocios de la Universidad de Chile.
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Seminario académico Robo-Advisors as Investment Nudges: A Randomized Experiment on Investment Int...
Expone: Diana Bustamente, UNAB Abstract: Although robo-advisors are promoted as low-cost tools to expand retail participation in financial markets, existing evidence is largely observational and focuses on current users, leaving limited causal evidence on their effect during the initial investment decision. This …
Fecha: 06/10/2026 - Hora: 14:00 h
Ubicación: Sala H-103, Facultad de Economía y Negocios de la Universidad de Chile.
Últimas Publicaciones
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Enjoy y Conrad: Una adquisición obligatoria bajo presión financiera
Fecha: 2026
Journal: Multidisciplinary Business Review (MBR)
Autor(es): José Olivares R., y Francisco Sánchez M. -
When does sustainability fail? The contrasting impact of ESG on entrepreneurial brand value and f...
Fecha: 2026
Journal: International Entrepreneurship and Management Journal
Autor(es): L Valenzuela-Fernández, C Espinosa-Méndez, LB Legoburo -
Influence tactics and performance: Does simpatia help or hurt salespeople?
Fecha: 2026
Journal: European Research on Management and Business Economics
Autor(es): L Valenzuela-Fernández, JF Jaramillo, N Janakiraman, J Bullemore-Campbell.

