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- Evaluating the behavioral effect of junk food advertising and brand placement on children
Evaluating the behavioral effect of junk food advertising and brand placement on children
2013. Annals of Nutrition and Metabolism. Vol. 63. Suppl. 1, Pp. 1114
Alejandra Fuentes-García , Rodrigo Uribe B
Abstract:
In the context of increasing obesity, previous studies have analyzed the influence of advertising in children’s preferences demonstrating a modest but consistent effect on children’s wishes. These have rarely focused on either brand-placement, or the combined-effect (synergy) with advertising. Seeking to orient public nutrition policies, this research evaluates the separate and joined-effect of advertising and placement on children’s preferences, and whether it may change across age.
Palabras claves: Obesity, Children, Advertising, Placement
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