Food marketing, children and obesity in Chile. Evidence and challenges for regulation

2013. Communication Research Trends. Vol. 32, N° 2, Pp 14

Alejandra Fuentes-García , Rodrigo Uribe B

Abstract:

The article discusses the evidence of childhood obesity and the challenges for regulation on the food marketing in Chile. The authors talk about the role of the rapid economic growth, the remaining level of poverty, and the persisting economic inequalities in the rising cases of obesity in the nation.They also tackle the effect of marketing communications on children and the prominence of food and beverage communication campaigns targeted at children.

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