Leaders in industrial marketing research: analysis of 25 years of journals

2019. Journal of Business & Industrial Marketing. Vol. 35 No. 3, pp. 586-601

M Kleinaltenkamp , José Merigó L, Leslier Valenzuela F, Carolina Nicolas A

Abstract:

This paper aims to present a bibliometric overview of the leading trends of the journals in industrial marketing during for 25 years. Thus, the purpose is to carry out an analysis about contributions that industrial marketing or business to business (B2B) marketing discipline has done for scientific investigation, presenting a ranking of the 30 most influential journals and their global evolution by five-year periods from 1992 to 2016. Moreover, this study presents the amount of citations, who quotes who from the top 15 ranking and self-citations.

Palabras claves: Industrial Marketing, H-index, VOS viewer, Bibliometric techniques, Keywords analysis, Ranking of journals

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