Systematic Mapping on Social Media and its relation to Business

2018. European Research on Management and Business Economics. Volumen 24. Número 2. Pp 104-113

A. Urrutia, Jaime Gil LaFuente , Leslier Valenzuela F, Carolina Nicolas A

Abstract:

The aim of this study is to analyse the reach of existing investigation on social media and its relation to companies throughout 2014-2015. To achieve the proposed, the study proceeds in classifying such information and identifying methods to study social media and it’s relation with different marketing associated topics. The research uses a mapping process that uses the database generated from references of Web of Science’s publications during 2014-2015, amounting to 185 articles.  The results found that the initial method is a descriptive analysis on the usage of social media as a tool for marketing. Nevertheless, during the past years studies have proposed that social media is becoming more an instrument for marketing and business management. 

Palabras claves: Systematic mapping, Social Media, Internet, Business, Twitter

Acceder a la publicación completa