Customer experience measurement: Implications for customer loyalty

2022. . Handbook of Research on Customer Loyalty. Edward Elgar Publishing.

Villarroel, F., Díaz, D., & Herhausen, D.

Abstract:

Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.

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