Rodrigo Uribe Bravo
Director Escuela de Postgrado, FEN, Uchile
Profesor asociado
Ph.D. in Mass Communication, The University of Sheffield, Sheffield, Inglaterra
ruribe@fen.uchile.cl
+562 29783376
Biografía:
- Ph.D. in Mass Communication, The University of Sheffield, Sheffield, Inglaterra.
- Master of Arts Political Communication, The University of Sheffield, Sheffield, Inglaterra.
- Psicólogo y Licenciado en Psicología, Pontificia Universidad Católica de Chile, Santiago, Chile.
Profesor Asociado, Departamento de Administración, Facultad de Economía y Negocios de la Universidad de Chile. Sus áreas de especialización son: Marketing, Comunicación de Marketing, Comportamiento del Consumidor y Métodos de Investigación.
Actualmente el profesor Uribe realiza labores en:
- Director de la Escuela de Postgrado, Facultad de Economía y Negocios, Universidad de Chile.
- Director del Magíster en Marketing, versión Weekend, Escuela de Postgrado, Facultad de Economía y Negocios, Universidad de Chile.
- Director del Diplomado Dirección de Marketing, Escuela de Postgrado, Facultad de Economía y Negocios, Universidad de Chile.
- Miembro del Comité Académico del Doctorado en Administración de Negocios, Facultad de Economía y Negocios, Universidad de Chile.
- Miembro del Comité Académico de los programas de Magíster en Marketing, Facultad de Economía y Negocios, Universidad de Chile.
- Integrante Consejo Facultad de Economía y Negocios, Universidad de Chile.
- Coordinador de línea de Marketing, Escuela de Pregrado, Facultad de Economía y Negocios, Universidad de Chile.
- Coordinador de línea de Marketing, Escuela de Postgrado, Facultad de Economía y Negocios, Universidad de Chile.
Publicaciones Destacadas
2022 - Celebrity endorsement using different types of new media and advertising formats.
Martina Celis, Enrique Manzur M, Cristian Buzeta R, Rodrigo Uribe B. Academia Revista Latinoamericana de Administraci?n.DOI 10.1108/ARLA-08-2021-0167
2021 - Modeling and Evaluating the Effectiveness of AR Advertising and the Moderating Role of Personality Traits.
Enrique Manzur M, Rafael Labra, Rodrigo Uribe B. International Journal of Advertising.https://doi.org/10.1080/02650487.2021.1908784
2019 - Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children.
Alejandra Fuentes-García , Rodrigo Uribe B. Health Communication.Vol. 35. Issue 11. Pp 1415-1425. https://doi.org/10.1080/10410236.2019.1636344
2018 - Worn but still effective: examining the audience data of the Chilean presidential electoral broadcasting (1999-2017).
Enrique Manzur M, Cristian Buzeta R, Rodrigo Uribe B. Cuadernos Info.Nº 43. Pp 181-199 DOI: 10.7764/cdi.43.1223
2021 - Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup.
M.Isabel Alvarez , Enrique Manzur M, Cristian Buzeta R, Rodrigo Uribe B. Journal of Business Research.https://doi.org/10.1016/j.jbusres.2019.10.064 - Volume 127, April 2021, Pages 454-463
2022 -
Celebrity endorsement using different types of new media and advertising formats
Martina Celis, Enrique Manzur M, Cristian Buzeta R, Rodrigo Uribe B.
Academia Revista Latinoamericana de Administraci?n.
2021 -
Modeling and Evaluating the Effectiveness of AR Advertising and the Moderating Role of Personality Traits
Enrique Manzur M, Rafael Labra, Rodrigo Uribe B.
International Journal of Advertising.
2021 -
Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup
M.Isabel Alvarez , Enrique Manzur M, Cristian Buzeta R, Rodrigo Uribe B.
Journal of Business Research.
2019 -
Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children
Alejandra Fuentes-García , Rodrigo Uribe B.
Health Communication.
2018 -
Worn but still effective: examining the audience data of the Chilean presidential electoral broadcasting (1999-2017)
Enrique Manzur M, Cristian Buzeta R, Rodrigo Uribe B.
Cuadernos Info.
2017 -
Should I Say it in English? Exploring Language Effects on Print Advertising among Latin American Bilinguals
Ricardo León D, Rodrigo Uribe B, Cecilia Alvarez T.
International Journal of Advertising.
2017 -
Comparing Children’s explicit and implicit understanding of advertising and placement on TV
Alejandra Fuentes-García , Rodrigo Uribe B.
International Journal of Advertising.
2016 -
Sidedness, commercial intent and expertise in blog advertising
Milenka Velasquez, Cristian Buzeta R, Rodrigo Uribe B.
Journal of Business Research.
2016 -
Separate and joint effects of Advertising and Placement
Rodrigo Uribe B.
Journal Business Research.
2015 -
The effects of TV unhealthy food brand placement on Children: Its separate and joint effect with advertising
Alejandra Fuentes-García , Rodrigo Uribe B.
Appetite.
2015 -
Developing Campaigns in the context of a Natural Disaster: Content of and reactions to advertising following the 2010 Earthquake in Chile.
Carolina Martinez T, Pedro Hidalgo C, Rodrigo Uribe B.
Disaster Prevention and Management.
2013 -
Evaluating the behavioral effect of junk food advertising and brand placement on children
Alejandra Fuentes-García , Rodrigo Uribe B.
Annals of Nutrition and Metabolism.
2013 -
Exemplars’ Impacts in Marketing Communication Campaigns
Enrique Manzur M, Pedro Hidalgo C, Rodrigo Uribe B.
Journal Business Research.
2012 -
Comparative advertising effectiveness in Latin America:Evidence from Chile
Enrique Manzur M, Pablo Farías N, Pedro Hidalgo C, Rodrigo Uribe B, Sergio Olavarrieta S.
International Marketing Review.
2012 -
Sample size in content analysis of advertising:the case of Chilean consumer magazine
Enrique Manzur M, Rodrigo Uribe B.
International Journal of Advertising.
2011 -
Looking for the audiences the effect of using partial counterprogramming and a friendlier style of news presentation
Daniel Hurtado, Cristian Buzeta R, Rodrigo Uribe B.
Innovar - Revista de Ciencias Administrativas y Sociales..
2011 -
Store brand and national brand promotion attitudes antecedents
Enrique Manzur M, Pablo Farías N, Pedro Hidalgo C, Rodrigo Uribe B, Sergio Olavarrieta S.
Journal of Business Research.
2009 -
Gender, age and brand in Children’s Christmas request: A Content Analysis of Chilean Children’s Letters to Santa
Carolina Martinez T, Rodrigo Uribe B.
Innovar - Revista de Ciencias Administrativas y Sociales..
2008 -
Estereotipos de género en la publicidad: un análisis de contenido de las revistas chilenas
Rebeca Fernandez , Enrique Manzur M, Pedro Hidalgo C, Rodrigo Uribe B.
Academia - Revista Latinoamericana de Administración.
2007 -
Are ‘Sensational’ News Stories More Likely to Trigger Viewers’ Emotions than Non-Sensational News Stories? A Content Analysis of British TV News
Barrie Gunter , Rodrigo Uribe B.
European Journal of Communication.
2004 -
The Tabloidization of British Tabloids
Barrie Gunter , Rodrigo Uribe B.
European Journal of Communication.
